PPC

What’s Included In Our PPC Management & Advertising Services

PPC advertising is a cost-effective, quick way to get more website traffic, leads and sales. When you choose our PPC company for PPC management, you’ll get:

 

A DIGITAL COMPETITOR ANALYSIS, INCLUDING:

  • Completing a market analysis of your service areas and industry
  • Finding local competitors currently investing in PPC with higher ad positioning
  • Analyzing search terms, monthly search volumes, and more in your market
  • Creating and setting revenue and cost-per-lead goals

PPC AD TRACKING AND ANALYTICS, INCLUDING:

  • Tracking average ad positions by campaign
  • Tracking click-through-rate
  • Tracking and optimizing cost-per-click
  • Tracking leads, calls, and sales
  • Attributing revenue to each paid campaign

PAID SEARCH CAMPAIGNS, INCLUDING:

  • Paid ads that target consumers based on their queries in search engines
  • PPC-ad-specific landing page optimizations
  • Coordinated paid search and SEO campaigns
  • Display advertisement campaigns
  • Retargeted ads and remarketing campaigns

CUSTOM, DATA-DRIVEN ADS, INCLUDING:

  • Researching keywords to find what and how your customers are searching for your services
  • Creating ad copy and creatives for high-performing ads
  • Split-testing ad copy and creatives
  • Conducting competitor research on ad copy and creatives

PPC CAMPAIGN MANAGEMENT, INCLUDING:

  • Managing and tweaking bids for each campaign
  • Monitoring keyword search queries and adjusting bidding
  • Monitoring the average position, click-through-rate, and cost-per-click
  • And more optimizations for campaign improvement

PPC ADVERTISING ACROSS MULTIPLE PLATFORMS, INCLUDING:

  • Paid social media marketing campaigns on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more
  • YouTube advertising
  • Google AdWords campaign management
  • Google Local Services ads management
  • Bing Ads campaign management

FAQ

 

What Are the Best Pay Per Click Management Tools?

There are several tools available to help you with pay per click management. Here are some of the best:

  • AdEspresso – A Hootsuite tool that enables you to create and optimize Facebook ad campaigns.
  • SEMRush – A tool that shows you the kinds of ads your competitors are running. You might find some ideas that you can swipe with pride.
  • Google Analytics – The free tool offered by the Big G itself. Google Analytics can help you track almost anything related to your online campaigns.
  • Unbounce – Creates spectacular landing pages even if you don’t know a lick of code.
What Is Paid Media?

Paid media stands apart from earned or owned media because, as the name implies, you pay for it. It’s often the case that paid media is advertising that looks like standard news coverage or a social media update.

For example, you can pay to advertise on Facebook, Twitter, Instagram, or Pinterest. Your paid media spot will appear as a standard entry in someone’s feed.

Even better: you can target your spot so that it’s only displayed to a specific subset of users on the social media site. In other words, you can only show your ad to people who are likely to be part of your target market.

Startups often rely on paid media to get the word out about their brand because they haven’t yet earned much media and their blogs aren’t reaching a lot of people.

What Is Google AdWords Management?

Although there are countless types of media you can use to promote your brand, they all fall under one of three categories: earned media, owned media, and paid media.

Earned media is word-of-mouth advertising. It’s coverage that you “earn” because your product or service is so outstanding.

Owned media is media that you control completely. Your blog is an example of owned media.

Paid media stands apart from earned or owned media because, as the name implies, you pay for it. It’s often the case that paid media is advertising that looks like standard news coverage or a social media update.

For example, you can pay to advertise on Facebook, Twitter, Instagram, or Pinterest. Your paid media spot will appear as a standard entry in someone’s feed.

Even better: you can target your spot so that it’s only displayed to a specific subset of users on the social media site. In other words, you can only show your ad to people who are likely to be part of your target market.

Startups often rely on paid media to get the word out about their brand because they haven’t yet earned much media and their blogs aren’t reaching a lot of people.

What Is Google AdWords Management?

Google AdWords is a great way to reach people who search for a particular phrase relevant to your business. However, AdWords campaigns require constant management.

Why? Because you have competitors. You can be sure that they’ll constantly tweak their own AdWords campaigns to maximize their reach.

If you opt for a “set it and forget it” strategy with AdWords, you’re limiting your reach and you’ll see little (if any) return on investment.

That’s why any good AdWords campaign strategy includes evaluating results, making changes based on those results, and constant testing.

What are some things you might need to adjust when you optimize your AdWords strategy? Here are just a few examples:

  • Targeting – Adwords lets you target your ads to a specific group of Google users. If you find that you aren’t getting much bang for your buck with your targeting, it might be a good time to refine your criteria.
  • Ad Copy – How do you know which ad copy works best? By testing alternatives. Then, stick with the option that’s most effective.

Bidding – AdWords is an auction market. You’ll need to optimize your bids so that you’re not spending too much money but also so that your ad doesn’t get left behind.

What Is Bing Management?

Google isn’t the only game in town. There’s another search engine: Bing.

Although it’s easy to discredit Bing because it’s “not Google,” any business owner or digital strategist who’s interested in promoting a brand shouldn’t neglect the Microsoft search engine.

Why? Because 1 in 5 people use Bing for searching. That means you’re throwing away a sizeable chunk of market share if you ignore it.

Digital marketers who want to maximize their reach don’t just go “all in” with Google. They optimize their sites for keywords so that they appear at the top of the Bing search results, too. They also use Bing for advertising.

Bing allows you to run ads in a way that’s very similar to Google AdWords. That means:

  • You can target ads to run for a specific audience
  • You can run ads at specific times
  • You can run ads for specific keywords so that they show up in the search results

As with AdWords, though, Bing ads require some level of management. You’ll have to examine your reports to see what strategies, ad copies, and targeting options are working. Then, you’ll need to make adjustments to maximize your return.

What Is Display Advertising?

A picture is worth a thousand words. That might be more true in advertising than anywhere else.

Once you’ve finally made the decision to move forward with online advertising, you have a couple of options available:

  • Standard text ads that appear in search results and on some web pages
  • Display ads (including video ads) that are exclusive to web pages

Of course, you can always select both options. You might find that gives you the best return.

If you do decide to move forward with display advertising, you’ll need to understand the investment that’s required.

First, you’ll require imagery that sells your brand. That means you’ll have to hire a professional graphic designer who can polish your ad copy and make your ad stand out amongst other display ads that might appear on the same page.

Of course, you’ll also need to hire an advertising professional who knows how to craft outstanding ad copy and suggest just the right type of imagery to get you that much-coveted click.

The bottom line is that display advertising will definitely affect your bottom line. It’s an investment in time and money. But it also offers a great opportunity to brag about your brand.

Keep in mind that display advertising is often used in remarketing, which is the subject of the next question.

What is Facebook Advertising?

Facebook is the world’s most popular social media site. Many digital marketers also consider it the best place to run ads.

Why? For starters, the right ad can be dirt cheap. It’s not too uncommon for some marketers to pay just 1 cent per click.

Also, Facebook gives you the opportunity to target your ads to a very specific group of people. You can choose to show your ads to Facebook users based on demographics and/or interests.

For example, you might want to show your ad only men who are interested in fashion. Alternatively, you might like to display your ad only to women who are into gourmet cooking. Those are the kinds of options that you get with Facebook.

One of the biggest selling points for Facebook advertising, though, is that it offers flexibility in the type of ad you’d like to run.

For example, you might opt to run a simple image ad that promotes your brand. On the other hand, you think the people in your target market might need to see a video to fully explain the product you’re offering. Facebook gives you the option to run either type of ad.

If you’re looking for an inexpensive way to reach potential customers, you should definitely consider advertising on Facebook.

 

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